Amazon has announced a third, cheaper version of its Wi-Fi-only Kindle 3 device called Kindle With Special Offers.
At $114, the 6-inch device costs $25 less than the current Wi-Fi-only model and sports all of the same specs. The catch? Users will have to bypass the occasional special offer and look on sponsored screensavers from the likes of Buick, Olay and Visa when their devices are idle.
Amazon assures us that the screensavers are “attractive,” and is even trying to give consumers some power by letting them vote on the screensavers they would like to appear on their devices.
And here it begins…
But seriously, putting my own personal opinion of ads in books aside (hate), many trade books have had advertisements in them for years in either the front or back cover, and magazines have become more and more dominated by glossy advertisements. The difference here is that these ads are not for other books or similar subjects, but for companies we see commercials for on Hulu. And that now Kindle users who opt out of these ads are essentially paying extra for for what they’ve had before: an ad-free device.
How do other people feel about this (particularly Kindle owners/lovers)?